The Griffith Observatory wants to add value to the visiting experience by integrating a tour that meets their users current needs while maintaining the integrity of their history and good name.
Aaron Liu: User Interface, Wireframes, User Interview, Contextual Inquires, Clickable Prototypes, Consumer Journey Map
Christine Gale: User Interview, User Interface, Style Guide, Persona, Contextual Inquiries, Consumer Journey Map
We conducted 3 consumer interviews with people who had visited the observatory within the past year. Once we conducted the interview we made an affinity map to find common pain points and needs.
From our research we discover that:
People like to explore the observatory and learn about the history.
People love the interactive artifacts at the exhibits.
People often miss out on seeing everything they wanted to see because of the lack of directions.
To immerse ourselves and to confirm our research findings, we went to the observatory to observe how other people engage in the observatory.
From our research we discovered that:
The observatory is often crowded. People often have to wait in line to see the exhibits.
The artifacts in the exhibition are interactive but most are dated.
Visitors comes from around the world. People speaks many different languages.
Based on our research findings, we came up with 3 distinct design goals:
Help visitors navigate the observatory.
Alleviate the wait in line caused by the crowds.
Modernize the interactivity of the exhibits.
We created 3 personas; the family, the tourists, and the locals, to cover the wide diversity of people visiting the observatory.
Comparison and Competitive Analysis
We look into features at apps from museums, amusement park, and AR to incorporate into our design.
In order to sort and organize our thoughts and ideas, we categorized our features into what was needed, what were the delights, and what the MVP should be.
For our MVP, we decided to focus our features on:
Interactive learning utilizing AR technology.
Interactive map to help guide visitors around the observatory.
A search feature to quickly find more information about the exhibits.
Low Fidelity Wireframes
We sketched our initial wireframes intending to keep the user flow as simple as possible so people can quickly find what they are looking for.
Medium Fidelity Wireframe
Using Sketch, we recreated our initial paper sketches into a medium fidelity wireframe.
We turned our medium fidelity wireframe into a clickable prototype then test it with some users and discovered :
People was confused with what the quick search feature does.
People did not know that the map is interactive
High Fidelity Wireframe
Based on our user feedback, we:
Added on-boarding screens to inform users all the features in the app and what it does.
Added a pop up screen to let users know that the map is interactive.